TMRS Certificate Market Professional Admission 2008

TMRS Certificate Market Professional Admission 2008

TMRS to present a ten week market research program, which is aimed at transforming freshers into employable and industry-ready talent to suit the growing needs of the MR industry.

The contents of the program are quite contemporary in nature and we are quite sure that it will enable you to carve out a successful career in India’s booming market research industry, which sees a strong presence from all the world’s biggest players.

Course Objectives:

To feed the growing MR and MR KPO industries with ready-to-go professionals who are familiar with,

Research principles
Client servicing principles
Research project management
Research data management and interpretation

To provide non-MBA PGs and graduates -

An opportunity to enter into a professional environment

To establish a platform for long- term career growth

Eligibility:

Graduates or post-graduates in the following disciplines and who are interested to get into MR field –

Mathematics
Statistics
Economics
Physics
Psychology

Admission Procedure

The selection of students to this MR program is based on the application, written test and personal interviews. The interviews will be conducted at TMRS in Chennai. The details of the program fee and dates for submission of application and interview will be available in the application form. The application form can be collected at no cost from TMRS office any time during Monday-Friday between 11 am – 6 pm or the same can be downloaded from our website www.tmrs.in.

Course Mechanics

Duration: 180 hours - To be completed in around 10 weeks

Batch Strength: 20 (maximum)

Method of Teaching

Classroom Environment

Workshops
Case Studies

Location of School: Chennai

Course Content:

1. Technical Areas (in-depth treatment)

MR overview and problem identification
Choice of research approach
Sampling principles
Sample size determination
Questionnaire design
Simple data analysis and statistical tests
Advanced statistical analysis (multivariate / conjoint)
Qualitative research – when used, approached
Moderation techniques
Discussion guide preparation
Analysis of qualitative research data
Interpretation and reporting
Use of technology in MR

2. Application Areas – focus on conceptual frameworks

Brand health assessment
Advertising research
Media research
Market definition studies
Segmentation studies
Customer satisfaction research
Product testing
Retail and distribution research
Desk research – Indian and international
Consumer panels
Readership studies
Audience measurement panels
Retail audit

3. Overview of Related Topics

Brand management
Sales and promotion management
Retail management, including merchandising
Advertising & PR management
Media planning, including exposure to existing software
CRM concepts
Data mining
Analytics

4. Business Skills – workshop approach

Client servicing
Project management
Presentation skills
Written communication skills

Career Opportunities

MR companies
MR on the client side
KPO MR Companies
IT Companies in MR domain
Data analytics companies
Entrepreneurship in MR
Account planning in Advertising agencies

Award of Certificate:

All students who successfully complete this MR program will be awarded as ‘Certified Market Research Professionals’ by TMRS.

Bank Loan Assistance:

We will assist students in approaching private sector banks to avail educational loans, if required.

Scholarships

MRS will offer merit scholarships in the form of program fee concession, to the applicants who are good at academics but require financial support based on the guidelines laid by TMRS.

Contact Us:

The Market Research School (TMRS)
#14, Ananda Road, Alwarpet,
Chennai - 600018
TamilNadu, India
Phone: +91 (44) 42030989 / 90
Email: admissions@tmrs.in
Mobile: 9884408297
Website: http://www.tmrs.in